By Ashley Jones, Global Payments Integrated
A software company’s online presence, specifically their website, is very important to help them reach their business goals. 55% of consumers search online for reviews and recommendations before they make a purchase, and 47% visit a company website before making a purchase. Having a company website allows you to reach a wide audience at any time of day. To get the most out of your website, however, you need to spend some time on search engine optimization, or SEO.
What is SEO and Why is it Important?
Search engine optimization, or SEO, is a combination of techniques and strategies designed to drive traffic to a website by increasing its ranking on the search results page of a search engine such as Google, Bing, or Yahoo.
About 81% of B2B purchase cycles start with an online search, meaning for software companies, ranking high in search results is a must for your potential customers to be able to find you. Search engine optimization is key to ensuring a website can be found, read, and ranked by a search engine. Users often don’t scroll through page after page of search results, so ranking high in search results is key to increasing traffic to your site.