By Rob Spee, Channel Journeys Consulting
Founder and CEO
Help IT organizations of all sizes market to and through channel partners.
“A lot of people wonder is anybody reading email these days. If you get an email list, nurture that list first on LinkedIn. Start posting relevant content so that they feel like they have a relationship with you.” Heather Margolis, Channel Maven.
Getting channel marketing right is a challenge all IT vendors face. How can we drive greater partner engagement and get partners to use our channel marketing campaigns more effectively? That was the topic of my Channel Journeys podcast with Heather Margolis, founder of Channel Maven Consulting.
Heather provides valuable tips based on years of channel marketing experience. She and her firm show IT companies how to combine digital technology like social media and marketing automation with traditional marketing tools to amplify their channel marketing results.
Take Action — One Thing You Can Do Today
If you have a partner newsletter, make sure you are putting everything in the same place in each issue to train your partners to read it. Sales information, for example, should be in the top left because they will not look further down. For technicians, their information can be further down because they tend to start at the top and read to the end. If you don’t have a partner newsletter to aggregate content, you and your colleagues are likely flooding your partners with way too many emails.
Listen to the complete podcast to learn more about Heather and her tips for channel marketing success.
About The Author
Rob Spee is founder and CEO of Channel Journeys Consulting and host of the Channel Journeys podcast. Rob applies his channel expertise to help clients create and execute channel strategies to accelerate revenue growth. His global channel experience spans from building channels at startups to vendors and distributors like Arrow, BMC, Carbonite, and SAS. Follow Rob on Twitter and LinkedIn.