Radio frequency identification (RFID) isn’t new, but it’s still a new application for many different verticals across the channel. While some businesses have been eager and interested to adopt the technology, it has overall been a difficult sell for many other end-users.
Encouraging customers to buy into a new technology is always a challenge, but why has RFID been such an uphill battle? The technology is sound, the benefits are there, and the cost has dropped considerably in the last few years to accommodate a wide range of applications and purchasing options.
It turns out, there are a few different factors that could be affecting how receptive your customers are to buying RFID solutions for their business.