Articles by David Salisbury

Data Governance In Retail: Whose Data Is It Anyway? 9/24/2015
In a competitive industry like retail when making marketing decisions, intuition and gut instinct, have taken a back seat to Big Data. Big Data has become more than just a buzzword amongst marketers no matter the industry. In 2015, Big Data rules how commerce decisions are handled whether it is a small family business or fortune 500 company.

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